Mythology Apparel Design & Campaign
Case Study
Organic Social Media Drives $13k in Sales
Paid ads are a go-to for most businesses, but for this product launch, Winterstar Art used entirely organic marketing, leading to one of their most successful product launches, with just 3 products earning $13k in revenue in just the first month.
Through utilizing TikTok, Facebook, Pinterest, Instagram, and YouTube, I designed the apparel, and brought thousands of referrals to the website, resulting in a high sales rate.
The Sales Strategy
The apparel was designed entirely by me through Winterstar Art, initially as stationary, but adapted to fit a repeating pattern for casual, colorful button-up shirts. All photography, social media posts and videos, and campaign strategies were also handled by me.
The apparel resonated deeply on social media, with some videos getting upwards of 200k views as people clamored for their own shirts. Within a month of launch, just three shirt designs had earned over $13k in revenue.
