Latter Day Profiles Rebranding
Case Study
Rebranding Global TV
Latter-Day Profiles is a show that airs on Youtube and on the global platform of BYU-TV, and I was brought on through Soapbox Agency to assist with marketing research and graphics, and to create a rebrand for the TV show.
The end result was an 11 page style guide, with updated logos, colors, fonts, patterns, social media posts, and editing styles.
Before & After
Adapting for a more modern look with historic roots, more sans serif fonts and brighter colors were introduced, with a more minimalistic background.
For social media posts, as shown on the right, specific lines were highlighted to draw attention and help with enagegement. For Youtube thumbnails and lower thirds, I created specific templates that could be adapted to fit each episode.
