Crush Merch Design
Case Study
Custom Merch Design
So much branded merch is just a logo on a t-shirt, which can work in some cases, but the owners of Crush wanted something more.
I created a series of keychains, lanyards, stickers, and pins, all inspired by Crush's cute pink aesthetic, and all designed to appeal to their primary audience of young college students.
The designs
Crush allowed me a lot of creative freedom with these merch designs, with the guideance that they should fit with the brand, and appeal to their audience.
After designing all of the merch, I also sourced manufacturers, designed packaging, and ensured all of the products were of good quality.
